A su favor juegan su posicionamiento como comerciante de referencia, la tendencia de la audiencia a utilizar Amazon como buscador de productos en los mercados en los que está presente y la cantidad y calidad de datos de que dispone. Pero, aunque los ingresos por publicidad provenientes de los vendedores de su marketplace pueden crecer sustancialmente, no serán suficientes para competir en igualdad, y Amazon necesitará salir ahí fuera y arrebatar negocio a la competencia.
Sigue leyendo este post en Xataka: Amazon tiene el arma secreta para ser el futuro gran "killer" de la publicidad online: sabe lo que hay en tu carrito de la compra.
15 comentarios :
Created Sep 15, 2019, 10:57 PM
Updated Sep 15, 2019, 10:57 PM
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muy buen articulo, yo creo deben tener mas precaución con las compras online ya que esta tambien tiene riesgos
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